Stand out features
4K Direct Lit Viewing
The full-array direct lit LED panel delivers consistent brightness and contrast across the entire screen. Evenly distributed LEDs ensure deep blacks, vibrant colours and sharp 4K clarity from edge to edge, creating a more balanced and lifelike picture.
Quantum Dot Colour
Quantum Dot technology produces over one billion accurate colour shades, delivering richer reds, brighter greens and deeper blues. The result is enhanced colour volume and realism across films, sport and everyday viewing.
Hi-View AI Engine
The Hi-View AI Engine analyses every frame in real time, intelligently optimising resolution, brightness, contrast and colour. Lower-resolution content is upscaled for added clarity, while 4K content is refined for sharper detail and more natural images.
Dolby Vision & Dolby Atmos
Dolby Vision enhances HDR performance scene by scene, revealing greater detail in both bright highlights and dark areas. Dolby Atmos adds multidimensional sound that moves around you, creating a more immersive and cinematic viewing experience.
AI Smooth Motion
AI Smooth Motion digitally reconstructs fast-moving images to reduce blur and judder. This keeps action scenes, live sport and fast-paced content smooth, clear and easy to follow.
Filmmaker Mode & Sports Mode
Filmmaker Mode reduces unnecessary processing to preserve original colours, frame rates and aspect ratios, while Sports Mode enhances motion, colour and sound to recreate the excitement of live events.
VIDAA Smart Platform & Freely
Powered by the VIDAA Smart platform, the E7Q offers fast, intuitive access to popular streaming apps including Netflix, Prime Video, Disney+ and YouTube. With Freely built in, you can also stream live and on-demand UK TV over Wi-Fi without the need for an aerial.
