Meet the Powerful and Intelligent α7 AI Processor Gen8
Step into the future of home entertainment with the α7 AI Processor Gen8—LG’s latest and most advanced processor. With faster and more efficient processing capabilities, this smart engine delivers sharper 4K images with enhanced depth, texture, and realism. Every scene is intelligently optimised in real time, ensuring a more lifelike viewing experience, whether you're watching movies, sports, or gaming.
Pure Colours in Real 4K – More Detail, More Life
Discover a world of true-to-life colour with Pure Colours in Real 4K. LG’s advanced display technology refines every frame with exceptional colour accuracy and crisp detail, making every scene more vibrant, immersive, and enjoyable. Whether it's vibrant landscapes or dark, moody dramas, expect visuals that feel natural and striking.
4K Super Upscaling – Enhanced Clarity for All Content
Not watching in native 4K? No problem. LG’s 4K Super Upscaling technology uses the power of the α7 Gen8 Processor to enhance lower-resolution content—boosting resolution, brightness, and clarity—so everything you watch looks closer to true 4K quality. It’s like giving your old favourites a modern makeover.
Find Answers Fast with AI Search + Microsoft Copilot
Get smart answers with your voice. The AI-powered voice assistant understands your natural language queries and provides tailored recommendations, whether you're searching for a movie, adjusting settings, or checking the weather. Plus, for expanded results and smarter solutions, integration with Microsoft Copilot helps deliver deeper assistance—all from your TV.
Smart Assistance in Real Time with AI Chatbot
Say goodbye to navigating menus manually. The AI Chatbot on your LG TV can understand and respond to your spoken commands, classify your intent, and offer real-time help with a variety of tasks—whether it’s adjusting your settings, searching content, or solving issues. Just speak, and your TV handles the rest.
Smarter Navigation with the AI Magic Remote
The upgraded AI Magic Remote makes using your TV feel intuitive and natural. With voice control, motion-based pointing, and a dedicated AI button, you can click, drag, drop, and control your TV with ease. It’s the perfect companion for LG’s seamless webOS smart platform, making content browsing fast and fun.
webOS Re:New Program – Stay Up to Date, Year After Year
Future-proof your TV experience with LG’s award-winning webOS Re:New Program. Enjoy four major software upgrades over five years, ensuring you always have the latest features, apps, and user interface enhancements. Your TV evolves with you—year after year.
WOW Interface – Effortless Sound Control
Take the hassle out of managing your audio setup with WOW Interface. Compatible LG Soundbars integrate seamlessly with your TV, allowing you to control soundbar settings directly from your TV screen using a single remote. It’s simplified audio with impressive synergy.
Ultra Big Screen – Go Bigger, Live Larger
Experience entertainment on a grand scale with LG Ultra Big TV. Designed for those who crave immersive visuals, the massive screen size paired with 4K clarity makes everything—movies, sports, games—feel cinematic. It’s not just watching TV; it’s stepping into the scene.
Powerful Gaming Performance with VRR
Take your gameplay to the next level. With Variable Refresh Rate (VRR) support, your LG TV ensures smoother visuals and reduced lag, so you can stay competitive without compromise. Whether you’re into high-speed racing or intense FPS battles, your TV keeps up—frame for frame.
FILMMAKER MODE™ – Watch As the Creator Intended
Enjoy films the way they were meant to be seen. FILMMAKER MODE™ preserves original frame rates, aspect ratios, and colour profiles while disabling unnecessary post-processing. The result? A cinematic viewing experience that stays true to the director’s vision—now enhanced to adapt to your room’s lighting for optimal visuals.
