"Introducing the BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, for the ultimate cinematic experience.
See and hear everything, exactly as the movie creators intended.
The expanded colour accuracy, volume, and brightness of this QLED (XR l Mini LED) TV, combined with our neo technology, delivers bright, beautiful, true-to-life pictures like never before. Our XR Backlight Master Drive controls precisely where light should go in a scene, so suddenly, details emerge that would otherwise be lost. It’s the same technology used in our professional master movie monitors(1), so you know it will deliver the creator’s original vision.
BRAVIA 9's neo technology includes the world's first two up-firing beam tweeters on a TV(2), so just like at the cinema, sound comes from the screen for true immersion.
Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(3) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(4) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.
The BRAVIA 9 has been designed to blend with any interior, featuring our Seamless Edge bezel, 4-way stand, clutter-free cable management, and new backlit Eco Remote(5).
Access over 10,000 apps and games(6) on this Google TV – you can even go hands-free with Voice Search(7)! Apple AirPlay 2(8) and Chromecast built-in(9) allow you to watch content from your smartphone on the big screen.
Made with the environment and your energy bills in mind, our new Eco Dashboard 2 puts all your energy settings in one place, and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it, when needed. Overall, you could save up to £380 on your energy bills with this television(10). The TV is also part-made from our own SORPLAS(11) recycled plastic.
Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(12), our quick-access Game Menu 2, Perfect for PS5®(13) features, and PS Remote Play(14).
And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(15), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(16) titles, there's no better way to see how incredible movies are on the BRAVIA 9!" "Introducing the BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, for the ultimate cinematic experience.
See and hear everything, exactly as the movie creators intended.
The expanded colour accuracy, volume, and brightness of this QLED (XR l Mini LED) TV, combined with our neo technology, delivers bright, beautiful, true-to-life pictures like never before. Our XR Backlight Master Drive controls precisely where light should go in a scene, so suddenly, details emerge that would otherwise be lost. It’s the same technology used in our professional master movie monitors(1), so you know it will deliver the creator’s original vision.
BRAVIA 9's neo technology includes the world's first two up-firing beam tweeters on a TV(2), so just like at the cinema, sound comes from the screen for true immersion.
Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(3) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(4) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.
The BRAVIA 9 has been designed to blend with any interior, featuring our Seamless Edge bezel, 4-way stand, clutter-free cable management, and new backlit Eco Remote(5).
Access over 10,000 apps and games(6) on this Google TV – you can even go hands-free with Voice Search(7)! Apple AirPlay 2(8) and Chromecast built-in(9) allow you to watch content from your smartphone on the big screen.
Made with the environment and your energy bills in mind, our new Eco Dashboard 2 puts all your energy settings in one place, and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it, when needed. Overall, you could save up to £380 on your energy bills with this television(10). The TV is also part-made from our own SORPLAS(11) recycled plastic.
Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(12), our quick-access Game Menu 2, Perfect for PS5®(13) features, and PS Remote Play(14).
And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(15), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(16) titles, there's no better way to see how incredible movies are on the BRAVIA 9!"
Introducing the BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, for the ultimate cinematic experience. 120 Introducing the BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, for the ultimate cinematic experience.
BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, the ultimate experience 88 BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, the ultimate experience
"(1) The backlight control of Master Monitor BVM-HX3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) State of the technology April 2024.
(3) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature.
Optional rear speakers may not be available in all countries and regions.
(4) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
(5) Made with 80% recycled plastic.
(6) User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(7) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
(8) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.
(9) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app
Casting optimised for selected services only
(10) K-85XR90 vs compared to EPREL registration number 1865243. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696). Average £0.286 per kwh cost (https://commonslibrary.parliament.uk/research-briefings/cbp-9714/#:~:text=Under%20the%20current%20direct%20debit,53.4%20p%2Fday%20for%20electricity.)
(11) Rear cover and inner parts made from SORPLAS™ by up to 60%. Compared to FY18 models. The ratio may vary by model and size.
(12) Game supporting 4K/120fps required.
The latest system software update on PS5® consoles is required for VRR to be available.
The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.
Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
Results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
(13) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and ""PS5"" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
(14) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
(15) Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.
(16) Available in English only" "(1) The backlight control of Master Monitor BVM-HX3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) State of the technology April 2024.
(3) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature.
Optional rear speakers may not be available in all countries and regions.
(4) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.
(5) Made with 80% recycled plastic.
(6) User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(7) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
(8) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.
(9) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app
Casting optimised for selected services only
(10) K-85XR90 vs compared to EPREL registration number 1865243. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO_10_696). Average £0.286 per kwh cost (https://commonslibrary.parliament.uk/research-briefings/cbp-9714/#:~:text=Under%20the%20current%20direct%20debit,53.4%20p%2Fday%20for%20electricity.)
(11) Rear cover and inner parts made from SORPLAS™ by up to 60%. Compared to FY18 models. The ratio may vary by model and size.
(12) Game supporting 4K/120fps required.
The latest system software update on PS5® consoles is required for VRR to be available.
The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels.
Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
Results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.
(13) PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and ""PS5"" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
(14) A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.
Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.
(15) Feature availability depends on regions and countries. Calculation based on average movie value for 10 movies.
(16) Available in English only"
"No other TV conveys the creator's intent like it - the expanded colour accuracy, volume, and brightness of QLED (XR l Mini LED) with neo technology allows you to step into a whole new realm of picture realism. The brightest 4K TV we've ever made, the BRAVIA 9 retains full vividity and saturation in every scene, just how the creators wanted you to see it.
Imagine a brilliantly sunlit, snow-covered mountain landscape. On some TVs, it could look flat or blown out. With the unparalleled High Peak Luminance of the BRAVIA 9, these scenes look natural, the detail is immaculate, and everything feels real. Our XR Backlight Master Drive is the power force behind this beautiful brightness, intelligently controlling which parts of the image that the light should go to, as if you were looking at the mountains in real-life sunshine. It's the same technology used in our master monitors that professional creators use when making a movie, so you know it can be trusted to faithfully convey their original intentions(1).
Our XR Backlight Master Drive is what makes for crisp, rich contrast too. With full control over the thousands of LEDs using our unique and precise local dimming algorithm, we can reveal details in dark areas that would have otherwise been hidden, reproducing deep, dark blacks to rival even OLED levels. You just need to watch for mere seconds to experience this whole new era in authentic, definitive contrast.
See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.
Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling(2) technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions(2).
XR Motion Clarity keeps sports and action scenes smooth and clear. By analysing movement across several frames and perfectly synchronising the backlight with the on-screen motion, the BRAVIA 9 ensures bright, blur-free images, however fast the action.
All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.
Even when watching from an angle, these pictures are flawless, with X-Wide Angle making everything look as beautiful from a side seat as it does from the centre - perfect for movie nights with the whole family! X-Anti Reflection reduces glare from lamps or sunlight, giving everyone the best seat in the house, day or night.
We use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes(3) for your favourites, including Netflix and Prime Video(4). The BRAVIA 9 meets rigorous standards to showcase IMAX® Enhanced titles, and also features Dolby Vision® and Dolby Atmos®(5) - technologies straight out of the cinema, now on your TV."
Enter a new era of realism, with the unparalleled brightness and colour accuracy of QLED (XR l Mini LED) and definitive contrast of XR Backlight Master Drive – the same technology used in our Hollywood pro movie monitors(1).
Brightness and colour of QLED (XR l Mini LED) as used in our Hollywood pro movie monitors.
"(1) The backlight control of Master Monitor BVM-XH3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.
(2) Upscaled, simulated and enhanced 4K images will vary based on source content.
(3) Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees-, registration and credit card information.
(4) The service availability changes in regions and countries.
Feature available via firmware update.
(5) IMAX® Enhanced content enables the full IMAX® Enhanced experience.
Dolby Vision® content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI® cables sold separately."
"Neo technology, including the world's first TV with two up-firing beam tweeters(1), means the BRAVIA 9 lets you experience sound from the screen - just like at the cinema!
Each Beam Tweeter projects sound upwards to reflect off the ceiling, so aerial effects truly appear to come from overhead. Our Frame Tweeters invisibly vibrate the frame to project sound forwards. The result is our most immersive cinematic surround yet, with each sound coming from exactly the right place within a scene. We call this Acoustic Multi-Audio+.
Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.(2)
Everything gets the surround sound treatment on the BRAVIA 9 - even 2ch audio is upscaled to 5.1.2ch quality! 3D Surround Upscaling creates virtual sound from above and the sides using just the TV speakers. With Dolby Atmos® and DTS:X® support, you can experience the thrill of 360 Spatial Sound equipment too.
Simultaneous Audio Output is a new feature that allows you to hear sound from the TV and a connected Bluetooth device at the same time. For example, you and your partner may require different volumes when watching a movie together, or you could even listen from the kitchen using your headphones.(3)"
The first TV with two up-firing beam tweeters(1) for sound-from-screen - just like a cinema! Voice Zoom 3(2) enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment.
