Sony BRAVIA 9 QLED (XR | Mini LED) 4K HDR TV
Our Brightest 4K Ever. True Cinema at Home.
Step into a new era of ultra-realistic entertainment with the BRAVIA 9 — the pinnacle of Sony picture and sound technology, crafted for viewers who demand nothing less than brilliance. Featuring QLED (XR | Mini LED) technology and our XR Backlight Master Drive, the BRAVIA 9 delivers the creator’s intent with absolute precision — in brightness, contrast, colour, and sound.
🎥 Hollywood-level Picture Precision
No other 4K TV conveys the director’s vision like BRAVIA 9.
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XR Backlight Master Drive, based on the same tech used in Sony’s professional mastering monitors¹, delivers stunning peak brightness and deep OLED-like blacks, with precise light control to illuminate every detail.
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XR Triluminos Pro unlocks over a billion vivid colours, replicating real-world shades and hues with breathtaking nuance.
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XR Processor analyses and optimises each frame the way the human eye sees, creating unmatched realism and depth.
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Even non-4K content is transformed with 4K Upscaling and XR Clear Image², reducing noise and restoring lost detail.
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XR Motion Clarity ensures blur-free action, perfect for sports and fast-moving scenes.
Imagine a snowy mountaintop under full sun — most TVs would blow out the detail. BRAVIA 9 keeps the picture vivid, textured, and natural, thanks to our revolutionary backlight precision.
🧠 The Smartest Sound System in a TV
Meet the world’s first TV with two up-firing beam tweeters³ — part of Sony’s advanced Acoustic Multi-Audio+ system:
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Beam Tweeters bounce audio off your ceiling, simulating height channels for Dolby Atmos® and DTS:X® content.
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Frame Tweeters invisibly vibrate the bezel to project sound directly from the screen — just like in a cinema.
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Voice Zoom 3⁴, powered by AI, isolates and enhances dialogue even in noisy scenes.
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3D Surround Upscaling turns even stereo content into 5.1.2ch immersive audio using just the TV speakers.
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Simultaneous Audio Output⁵ lets you hear sound from the TV and a Bluetooth device at the same time — perfect for shared or flexible listening.
🎮 Designed for Next-Gen Gaming
Gamers, this is your TV.
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HDMI 2.1 with 4K/120fps, VRR, and ALLM⁶
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Game Menu 2 puts settings like motion blur, black equaliser and crosshair overlays at your fingertips
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Perfect for PS5® features⁷ for Auto HDR Tone Mapping and Genre Picture Mode
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PS Remote Play⁸ lets you stream games from your console to your TV – even from another room.
🎞️ Streaming the Way It Was Meant to Be Seen
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IMAX® Enhanced and Dolby Vision®⁹ bring true cinematic quality into your home.
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Calibrated modes developed with major studios, including Netflix Adaptive Calibrated Mode¹⁰ and Prime Video Calibrated Mode¹¹
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Google TV™ with over 10,000+ apps¹², hands-free voice search¹³, Chromecast built-in¹⁴, and Apple AirPlay 2® support¹⁵
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Sony Pictures Core bonus: get 10 blockbuster movies (worth £139.90) and 24 months of streaming¹⁶ – including IMAX Enhanced and Dolby Atmos titles.
🌿 Sustainability Meets Innovation
The BRAVIA 9 doesn’t just look good — it’s made smarter, cleaner, and greener.
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Eco Dashboard 2 puts energy-saving settings in one place
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Up to £380 in energy bill savings¹⁷ over its lifetime thanks to intelligent power usage
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Made with up to 60% recycled SORPLAS™ plastic¹⁸
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Backlit Eco Remote made from 80% recycled plastic⁵
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Seamless Edge design, 4-way stand, and cable management system keep things elegant and clutter-free
Key Specs & Technologies
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Display: QLED (XR | Mini LED) with XR Backlight Master Drive
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Audio: Acoustic Multi-Audio+, Dolby Atmos®, DTS:X®, Voice Zoom 3
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Smart OS: Google TV™, Chromecast built-in, AirPlay 2
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Gaming: HDMI 2.1, 4K/120fps, VRR, ALLM, Game Menu 2
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Design: Slim Seamless Edge, Eco Remote, adjustable stand
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Streaming: IMAX® Enhanced, Dolby Vision®, 10 movie redemption via Sony Pictures Core
⚠️ Disclaimers (References)
¹ XR Backlight Master Drive shares core tech with Sony BVM-HX3110 Master Monitors.
² 4K upscaling results may vary by source content.
³ World’s first TV with two up-firing beam tweeters. State of technology as of April 2024.
⁴ Voice Zoom 3 works even when paired with Sony soundbars.
⁵ Simultaneous Audio Output lets you use TV and Bluetooth audio together.
⁶ Game console and compatible title required. Latest PS5 firmware may be needed.
⁷ PS5® sold separately. “PlayStation” and “PS5” are trademarks of Sony Interactive Entertainment Inc.
⁸ PS Remote Play requires broadband and PS4™ or PS5® console.
⁹ IMAX Enhanced and Dolby content require compatible sources and HDMI.
¹⁰ Netflix Calibrated Mode developed with Netflix.
¹¹ Prime Video Calibrated Mode via firmware update. Availability varies.
¹² App availability varies by region. Google account and internet required for full features.
¹³ Voice search availability depends on language and region.
¹⁴ Chromecast built-in compatibility depends on the app.
¹⁵ Apple, AirPlay, and macOS are trademarks of Apple Inc.
¹⁶ Sony Pictures Core availability may vary by region.
¹⁷ Based on EPREL data vs comparable models, 4 hrs/day over 10 years.
¹⁸ Compared to FY18 models. Varies by model and size.
