Introducing the BRAVIA 9 QLED (XR | Mini LED) 4K HDR TV
Our brightest 4K TV ever – for the ultimate cinematic experience.
Get ready to see television in a whole new light. The BRAVIA 9 combines cutting-edge QLED and Mini LED technology with Sony’s most advanced picture and sound systems, creating a truly next-generation viewing experience. Whether you're watching a blockbuster in Dolby Vision® or enjoying sports in bright daylight, every frame is optimised with jaw-dropping clarity, brightness, and realism.
🌟 Incredible Brightness. Stunning Contrast. Absolute Precision.
Harness the power of XR Backlight Master Drive, our most precise lighting control system yet. By directing light only where it's needed, it reveals ultra-deep blacks and dazzling highlights simultaneously. Combined with our XR Processor, every scene is enhanced with intelligent contrast, crisp detail, and spectacular depth.
It’s the same technology used in Sony’s professional mastering monitors in Hollywood — ensuring you see every film and show just as the creators intended.
🎬 Cinema, Reimagined at Home
The BRAVIA 9 is your all-access pass to true cinematic immersion:
-
IMAX® Enhanced and Dolby Vision® for breathtaking visuals
-
Dolby Atmos® and DTS:X® for multidimensional surround sound
-
Netflix Adaptive Calibrated Mode and Prime Video Calibrated Mode for studio-accurate visuals right out of the box
Sony’s collaboration with top Hollywood studios guarantees that every colour, tone, and sound arrives exactly as intended.
🔊 Revolutionary Acoustic Multi-Audio+ Technology
The world’s first TV with two up-firing beam tweeters, the BRAVIA 9 creates cinema-style sound that comes directly from the screen, not just below it.
-
Frame Tweeters vibrate the TV frame itself for forward-firing audio
-
Beam Tweeters bounce audio off the ceiling to replicate height channels
-
3D Surround Upscaling transforms even stereo content into full 5.1.2 surround
-
Voice Zoom 3 uses AI to clarify dialogue, even in noisy or complex scenes
Pair with a compatible Sony soundbar for 360 Spatial Sound Mapping, Acoustic Centre Sync, and theatre-level audio coordination across your BRAVIA Theatre system.
🕹️ Next-Level Gaming
Engineered for gamers, the BRAVIA 9 features everything you need to dominate:
-
HDMI 2.1 with 4K@120Hz, VRR, and ALLM for ultra-smooth performance
-
Perfect for PS5® features including Auto HDR Tone Mapping and Auto Genre Picture Mode
-
Game Menu 2 puts key gaming settings just a click away
-
PS Remote Play for streaming your PlayStation library directly to your TV
It’s the ultimate gaming TV — fast, fluid, and PlayStation-optimized.
🧠 XR Triluminos Pro & 4K Upscaling
See more than a billion true-to-life colours, rendered with stunning precision and subtlety by XR Triluminos Pro. From gritty dramas to animated adventures, colours pop with depth and realism. Even older content gets an upgrade, thanks to XR Clear Image and 4K Upscaling, which reduce noise and restore detail scene-by-scene.
🏠 Flawless from Every Angle
Enjoy exceptional image quality from any seat, at any time of day:
-
X-Wide Angle™ keeps colours and contrast consistent, even from the side
-
X-Anti Reflection™ cuts glare from windows and lights, so nothing distracts from your content
Perfect for family movie nights, watch parties, or casual viewing in bright rooms.
🌱 Eco Dashboard 2 & SORPLAS™ Sustainability
BRAVIA 9 combines stunning performance with eco-conscious design:
-
Eco Dashboard 2 centralizes your energy-saving settings
-
XR Backlight Master Drive naturally reduces energy use by targeting only active screen zones
-
SORPLAS™ recycled plastics are used in construction
-
Packaging is smaller and lighter, reducing CO₂ emissions
You could save up to £380 on energy bills over the lifetime of the TV.
📱 Smart, Connected, Effortless
Experience seamless control and endless content:
-
Google TV with over 10,000+ apps and games
-
Voice Search with built-in Google Assistant, plus support for Alexa and Siri
-
Apple AirPlay 2 and Chromecast built-in for easy casting
-
Simultaneous Audio Output lets you use Bluetooth headphones and TV speakers at once – perfect for couples or multi-room setups
-
SONY PICTURES CORE bonus: Get 10 free movies worth £139.90 and 24 months streaming access to explore content in IMAX Enhanced and Dolby formats
🖼️ Designed to Blend In and Stand Out
Elegance meets flexibility with Sony’s Seamless Edge design:
-
Super-slim bezels for an immersive picture
-
4-way adjustable stand accommodates soundbars and narrow furniture
-
Backlit Eco Remote made from recycled materials
-
Clutter-free cable management keeps things sleek and tidy
Whether wall-mounted or on a stand, the BRAVIA 9 looks as premium as it performs.
⚡ Summary: Why Choose the BRAVIA 9?
✅ Brightest 4K Sony TV ever – perfect for HDR and daylight viewing
✅ Cinematic sound with first-ever up-firing tweeters on a TV
✅ Studio-calibrated picture accuracy with IMAX Enhanced & Dolby Vision
✅ Packed with gamer features like 4K/120Hz, VRR, Game Menu 2
✅ Ultra-premium design with eco-conscious innovations
✅ Smartest features, hands-free voice control, and casting support
✅ Free movies and bonus streaming via SONY PICTURES CORE
