Introducing the BRAVIA 7 QLED (XR l Mini LED) 4K Ultra HD TV - See and hear every detail, even within the shadows.
Our 4K QLED (XR l Mini LED) panel, with neo technology gives breath-taking brightness and contrast and uncovers exhilarating depth and detail that would otherwise be missed. Using the same technology from our master monitors that professional movie creators work on, our XR Backlight Master Drive utilises a unique local dimming algorithm that controls the thousands of Mini LEDs with absolute precision, so you see impressively deep blacks and stunning highlights that feel real.
You’ll hear every piece of the action as intended too, as our Acoustic Multi-Audio technology turns the screen into a speaker – just like a cinema screen!
Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.
The BRAVIA 7 has been thoughtfully designed to blend with any interior, featuring our One Slate, Seamless Edge design, 4-way stand, and new backlit Eco Remote.
Access over 10,000 apps and games on this Google TV – you can even go hands-free with Voice Search! Apple AirPlay 2 and Chromecast built-in allow you to watch content from your smartphone on the big screen.
Made with the environment (and your energy bills) in mind, our new Eco Dashboard puts all your energy settings in one place, and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it, when needed. Overall, you could save you up to £395 on your energy bills with this television. The packaging is smaller and lighter to reduce C02 emissions.
Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1, our quick-access Game Menu 2, Perfect for PS5® features, and PS Remote Play.
And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app, with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos® titles, there's no better way to see how incredible movies are on the BRAVIA 7!
See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.
Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions.
XR Motion Clarity keeps sports and action scenes smooth and clear. By analysing movement across several frames and perfectly synchronising the backlight with the on-screen motion, the BRAVIA 7 ensures bright, blur-free images, however fast the action.
All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.
We use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes for your favourites, including Netflix and Prime Video. The BRAVIA 7 meets rigorous standards to showcase IMAX® Enhanced titles, and also features Dolby Vision® and Dolby Atmos® - technologies straight out of the cinema, now on your TV.
Using two powerful speakers at the bottom and two sound positioning tweeters at the sides, our Acoustic Multi-Audio technology puts what you see and what you hear in perfect alignment. It feels incredibly cinematic and immersive, with sound appearing to come directly from where it's happening on-screen, rather than below the screen as it does on other TVs. Everything gets the surround sound treatment on the BRAVIA 7 - even 2ch audio is upscaled to 5.1.2ch quality! 3D Surround Upscaling creates virtual sound from above and the sides using just the TV speakers. With Dolby Atmos® and DTS:X® support.
Voice Zoom 3 uses the latest in AI (Artificial Intelligence) machine learning to make dialogue and commentary easier to understand, so even faraway or muffled voices are crystal-clear. This feature even works when connecting one of our latest soundbars to your home theatre set-up.
Simultaneous Audio Output is a new feature that allows you to hear sound from the TV and a connected Bluetooth device at the same time. For example, you and your partner may require different volumes when watching a movie together, or you could even listen from the kitchen using your headphones.
