Standout Features
4K QLED Mini LED Panel
Uncover hidden details with the XR Backlight Master Drive. This clever algorithm controls thousands of Mini LEDs with absolute precision, so you'll see deep blacks and stunning highlights that feel real. It also naturally lowers the TVs power consumption.
Acoustic Multi-Audio
Hear every piece of the action as this technology turns the screen into a speaker, just like a cinema screen. This immersive feature puts what you see and hear in perfect alignment.
Immersive Movie Experience
This TV supports IMAX Enhanced titles, Dolby Vision, Dolby Atmos, and DTS:X meaning you'll get that cinema experience in the comfort of your own room.
Great for Gamers
Enjoy responsive gameplay with 4K @ 120fps, Variable Refresh Rate (VRR), and ALLM in HDMI 2.1. Stream games remotely from your PS5 and optimise HDR settings with Auto HDR Tone Mapping.
Google TV
Discover a smarter, more personalized entertainment experience with Google TV. With access to over 10,000 apps and games, everything you love is just a voice command away. Use hands-free Voice Search to find your favorite content, control your smart home devices, or get real-time information — all without lifting a finger. Plus, with Apple AirPlay 2 and Chromecast built-in, you can effortlessly stream videos, music, or photos from your smartphone or tablet directly to the big screen. Whether you're in the mood for a Netflix binge, YouTube rabbit hole, or casting family photos, it's all just a tap or voice command away.
XR Processor
At the heart of the BRAVIA 7 is Sony’s cutting-edge XR Processor, which mimics the way humans see and hear for more immersive realism.
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XR Clear Image intelligently divides the picture into zones and uses dynamic frame analysis to suppress noise and restore detail. You’ll notice sharper edges, smoother gradations, and less visual distortion — even in fast-moving scenes.
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XR Triluminos Pro draws from a vast colour palette to deliver vibrant, natural shades with exceptional nuance in tone, saturation, and hue — whether it's the soft blush of a sunset or the rich greens of a rainforest.
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XR Motion Clarity ensures that high-speed scenes — from live sports to action-packed blockbusters — remain smooth, crisp, and blur-free, so you never miss a moment.
Soundbar Audio Integration
Elevate your home viewing experience to cinematic levels with Sony’s BRAVIA Theatre-compatible soundbars.
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360 Spatial Sound Mapping technology creates an immersive sound field by generating phantom speakers throughout your room, making every scene feel larger than life.
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Acoustic Center Sync perfectly aligns the on-screen action with the audio, syncing the TV and soundbar speakers to place dialogue and effects exactly where they should be — for stunning realism and seamless integration between sight and sound.
Eco Dashboard
Designed with sustainability and savings in mind, the Eco Dashboard provides a centralized control hub for all your energy-saving settings. Monitor and adjust your TV’s power consumption based on usage habits, room brightness, and content type — all in one place. With features that promote smarter energy use, you could save up to £395 over the life of your TV. Plus, Sony's packaging is designed to be smaller, lighter, and more eco-friendly, helping to reduce CO₂ emissions and environmental impact.
SONY PICTURES CORE App
Get a cinematic head start with your new TV. When you purchase the BRAVIA 7, you’re invited to redeem 10 premium movies (valued at £139.90) and enjoy 24 months of streaming via the Sony Pictures Core app. Featuring IMAX® Enhanced visuals and Dolby Atmos® audio titles, this curated movie library is the perfect way to showcase your TV’s breathtaking picture and sound capabilities — from the comfort of your home.
Voice Zoom 3
Say goodbye to straining to hear dialogue. Voice Zoom 3 uses advanced AI-based machine learning to isolate and enhance speech clarity, making voices — whether soft, distant, or muffled — sound crisp and intelligible. It’s ideal for news, dramas, and commentary-heavy programs. And when connected to compatible Sony soundbars, this feature works in tandem to deliver immersive, well-balanced sound, ensuring you never miss a word.
