Staff pricing will be applied on all products. Cha-ching!
We’re not robots, get sales advice 7 days a week
Trade in your old laptop
PC Sale
Sell your old Phone
Sorry, I’m out of stock
For help finding something similar, just give us a call on 0871 244 0934, or we can email you if it comes back into stock »
See how amazed the director and producers of Jumanji: The Next Level were with MASTER Series A9G when they saw how faithfully it reproduced the pictures and sound of their movie.
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and make beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1™ Ultimate. Sony's 4K OLED HDR TV creates exquisite, unprecedented contrast.
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.5
Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.678
See vivid real world colours all around you. A TRILUMINOS™ Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Spend less time browsing, and more time watching. Voice search on Android TV™ provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies" for example, brings up a list of suitable options.
Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
A clean, minimalist design keeps you focused on what's important - the picture.9
Keep cables neatly hidden in the stand and held in place with the supplied cable holder.10
Mount your TV to the wall. It fits as close as a picture and blends effortlessly with your room.
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.11
With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them. It creates smooth, natural 4K TV picture quality as you watch, without the "banding" that can occur on other TVs.
With 4K X-Reality™ PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
Discover movies and TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps13 on your TV in a brand new way.
BRAVIA™ is Chromecast built-in so you can easily cast your favourite entertainment like YouTube™ or Netflix from your personal device on to the stunning BRAVIA™ screen.12 You can cast from Android™, iOS™, or your laptop.
BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.14.15.
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.16
With YouView built-in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4 and Demand 5. You can also access an extensive library of on-demand content. Simply connect your BRAVIA™ to an aerial and broadband connection to get started with YouView.
Even in fast moving scenes, there's minimal blur – so you can enjoy smooth pictures with outstanding clarity. Each OLED pixel can go from off to bright in a fraction of a second.
See pictures that are bright and clear from any angle. With OLED, you can bring the whole family together to enjoy the screen and they'll all have a great view of the action.
Ex. VAT
Inc. VAT 
Ex. VAT
€ 
£ €