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  • LG C1 77 Inch OLED 4K Ultra HD HDR 120Hz AI Processor Smart TV OLED77C16LA

    Quickfind code: 1566916
    Condition: Brand new

    Was: £3999.00     You save: £500
    £3499
    or £145.80 a month interest free more info
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    Why buy me
    • Incredible 4K Ultra HD picture vibrancy, color and depth
    • webOS smart TV platform with Freeview Play, Netflix, Disney+ and more
    • Absorbing and atmospheric sound quality with AI Sound
    • Sleek and slim design with crescent stand
    • Easy voice control command with Google Assistant and Alexa
    • LG 4K SELF-LIT OLED for infinite contrast 100% color fidelity
    • Advanced a9 Gen4 AI processor 4K for ultimate picture sound
    • Exceptional cinema sport with Dolby Vision IQ and Dolby Atmos
    More Info » Tech Spec »
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    Product Information

    Key Selling Points

    • Incredible 4K Ultra HD picture vibrancy, color and depth
    • webOS smart TV platform with Freeview Play, Netflix, Disney+ and more
    • Absorbing and atmospheric sound quality with AI Sound
    • Sleek and slim design with crescent stand
    • Easy voice control command with Google Assistant and Alexa

    LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way. The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs. LG OLED TV's world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.


    LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended. LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup. LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

    Key Product Info

    • LG 4K SELF-LIT OLED for infinite contrast & 100% color fidelity
    • Advanced a9 Gen4 AI processor 4K for ultimate picture & sound
    • Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
    • Powerful gaming with HDMI 2.1, VRR, HFR, Game Optimizer
    • Low blue light & flicker free for less eye fatigue and safer viewing

    Product Features

    Self-lit pixels

    When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% color fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

    Infinite contrast

    Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So, it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

    100% color fidelity

    Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So, everything you watch looks as the creator intended.

    Home to all your favorites

    Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG's webOS smart platform.

    Dolby Vision IQ & Dolby Atmos

    Dolby Vision IQ intelligently optimizes picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.

    FILMMAKER MODE

    FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

    HDR 10 Pro

    LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance color, reveal every tiny detail, and bring lifelike clarity to every image - it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

    Play at the highest standard

    LG OLED unleashes the full potential of next generation consoles - and heightens your gaming skill. Boost your competitive edge with HFR, VRR, ALLM and an incredible 1ms response time. See every detail in stunning pixel-perfect 4K resolution, HGiG, Dolby Vision and Dolby Atmos. OLED TVs come loaded with HDMI 2.1, FreeSync, G-Sync, Game Optimizer, eARC features as well as easy access to Twitch on LG's webOS smart platform.

    Game Optimizer

    Game Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

    OLED Motion Pro

    Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

    Sports Alert

    Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

    Bluetooth surround ready

    Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

    a9 Gen4 AI processor 4K

    At the core of every LG OLED TV is the a9 Gen4 AI Processor 4K, the brain of the TV, capable of automatically detecting and optimizing the content you are watching for the ultimate picture and sound experience.

    AI Picture Pro

    Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.

    AI Sound Pro

    By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

    Eye comfort display

    LG OLED TVs have been certified as flicker-free, low blue light displays that pose no photobiological hazard to your eyes. Unlike LED TVs, which flicker and emit of lot of blue light. So, sit back, relax, and enjoy the view.

    Eco-friendly OLED

    LG OLED TVs are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

    AI ThinQ

    LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all-new home screen to provide more convenience and control.

    Welcome to your new home

    The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

    Magic Remote

    The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.

    Voice command

    LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.


     

    Tech Spec

    General information
    Screen size 77in
    Resolution 4K (Ultra HD)
    Smart TV
    Screen Type OLED TV
    Colour Dark silver
    Display Features
    Satellite
    Connectivity
    tooltip HDMI stands for High-Definition Multimedia Interface. It allows you to connect your device to a monitor or TV and is able to transmit Full HD video and audio.
    HDMI Ports
    4
    USB Ports 3
    Bluetooth
    Audio
    Digital Audio Format Dolby Atmos
    Surround Sound
    Smart Apps
    Netflix
    Disney+
    YouTube
    Apple TV
    Power
    Energy efficiency class Class G
    Dimensions & Weight
    Width 173cm
    Height 100cm
    Depth 56cm
    Stand width 172.3cm
    Weight 26.7kg
    Wall Mounting (Sold Seperately)
    Wall mountable
    General information
    Warranty 5 Year Warranty
    Frame rate Variable Refresh Rate (VRR)
    Enhanced Refresh Rate 120 Hz
    TV Platform webOS

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    Finance Provider Finance Options Representative APR (Fixed) Payments Total amount payable
    PayPal Credit 18 Months 0.00% 18 months : £194.39 £3,499.00
    PayPal Credit 6 Months 0.00% 6 months : £583.17 £3,499.00
    PayPal Credit 12 Months 0.00% 12 months : £291.59 £3,499.00
    PayPal Credit 24 Months 0.00% 24 months : £145.80 £3,499.00

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    Assumed credit limit £1,200, Representative 21.9% APR (variable), Purchase rate 21.9% p.a. (variable)

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