LG C1 77 Inch OLED 4K HDR 120Hz HDMI 2.1 Freeview Smart TV

LG C1 Series OLED TV Features

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way. The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs. LG OLED TV's world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.

LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended. LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup. LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Key Product Info

• LG 4K Self-lit OLED for infinite contrast & 100% color fidelity
• Advanced a9 Gen4 AI processor 4K for ultimate picture & sound
• Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
• Smart TV powered by webOS - Netflix, BBC iPlayer, NOW TV and more
• Powerful gaming with HDMI 2.1, VRR, HFR, Game Optimizer
• Low blue light & flicker free for less eye fatigue and safer viewing

LG OLED for Gaming

LG OLED for Movies

LG OLED for Sport

Stand-out Features

Self-lit pixels

When it comes to picture quality, OLED easily outperforms LED. This is due to OLED's millions of self-lit pixels, which allow for infinite contrast, 100 percent colour integrity, and pixel-perfect details. As a result, you'll have a watching experience unlike any other.

Infinite contrast

Simply put, OLED is made up of millions of self-lit pixels that can be turned on and off to provide perfect black and infinite contrast. This black is superior to both mini-LED and LED televisions. So, no matter how many backlights they have, LED TVs will always be in the shadow of OLED.

100% color fidelity

LG OLED displays have been certified as having 100 percent colour fidelity by renowned global testing organisation Intertek. This means that the colours you see on the screen are very near to the original image's hues. As a result, everything you see appears to be exactly as the designer intended.

Home to all your favorites

It's never been easier to stream. LG's webOS smart platform has all of your favourite apps, including Freeview Play, NOW TV, Netflix, Prime Video, Disney+, and more.

Dolby Vision IQ & Dolby Atmos

Dolby Vision IQ intelligently adjusts visual settings based on content genre and ambient surrounds, while Dolby Atmos offers multi-dimensional surround sound, resulting in breathtakingly cinematic effects.

FILMMAKER MODE

Motion smoothing is disabled in FILMMAKER MODE, but the original aspect ratios, colours, and frame rates are preserved. This faithfully reproduces the director's original vision, allowing you to enjoy the film as intended.

HDR 10 Pro

HDR 10 Pro, LG's unique dynamic range technology, adjusts brightness to enrich colour, reveal every little detail, and deliver lifelike clarity to every image, as well as intensifying conventional HDR content. From beginning to end, all of your favourite movies and shows will be more bright and vibrant.

Play at the highest standard

LG OLED maximises the capabilities of next-generation consoles while also improving your gaming skills. HFR, VRR, ALLM, and a 1ms response time will give you a competitive advantage. With pixel-perfect 4K resolution, HGiG, Dolby Vision, and Dolby Atmos, you can see every detail. On LG's webOS smart platform, OLED TVs come with HDMI 2.1, FreeSync, G-Sync, Game Optimizer, eARC, and quick access to Twitch.

Game Optimizer

Gaming Optimizer centralises all of your game settings. No matter what type of game you're playing, it automatically adapts the display to optimise graphics. You may also switch between NVIDIA G-SYNC and AMD FreeSync to make all of your games sharper and smoother, with less latency, stutter, and tearing.

OLED Motion Pro

Motion blur is reduced by advanced motion handling technology, resulting in smoother action and a crisper viewing experience. Even in a fast-paced sport, notice the minute and subtle details of each play.

Sports Alert

Sports Alert sends you notifications prior to, during, and after games. You'll never have to worry about missing any of your favourite teams' big plays, even if you're watching something else.

Bluetooth surround ready

Connect Bluetooth speakers quickly and easily for real wireless surround sound. All of the action is richer and more realistic, giving your living room a big-game feel.

a9 Gen4 AI processor 4K

The a9 Gen4 AI Processor 4K, the brain of every LG OLED TV, is capable of automatically identifying and optimising the material you're watching for the best possible picture and sound.

AI Picture Pro

The deep-learning algorithm analyses content, reduces noise, and optimises picture quality using a massive library of over one million visual data points.

AI Sound Pro

The processor recognises voices, sounds, and frequencies by learning from more than 17 million audio data points, allowing it to adjust sound by genre for a more immersive experience.

Eye comfort display

LG OLED TVs have been certified as flicker-free, low-blue-light screens that do not pose a photobiological risk to your eyes. Unlike LED televisions, which flicker and emit a lot of blue light, LCD televisions do not flicker. So take a seat, unwind, and admire the view.

Eco-friendly OLED

LG OLED TVs have been certified as environmentally friendly. When compared to LED TVs, they're safer because they don't have backlights, are produced with less plastic, utilise less hazardous ingredients, and have a lower danger of emitting pollutants into the air.

AI ThinQ

LG ThinQ is here to help you get the most out of your TV. Choose your preferred voice assistant and use your voice to control your TV with an all-new home screen that offers more convenience and control.

Welcome to your new home

The newly revamped home screen provides personalised content recommendations, easier access to favourites, and centralised control of linked devices.

Magic Remote

The redesigned Magic Remote features an ergonomic design that makes it simple to grasp, as well as a point and scroll function that enables for speedier searches. Built-in voice control makes it simple to use services, while hotkeys for major content providers enable quick access to all of your favourites.

Voice command

With natural speech recognition, LG ThinQ enables simple command and control of your Home IoT environment. You can manage your LG OLED TV with your voice and access content more quickly thanks to the built-in Google Assistant and Amazon Alexa.