Just press the iA button, aim and shoot. The camera does all the rest, automatically adjusting to the shooting conditions and helping to correct blurring, focus, and brightness problems. iA Mode includes MEGA O.I.S. (Optical Image Stabilizer) to compensate for hand-shake, Intelligent ISO Control to detect subject movement, Face Detection AF/AE to focus on faces in the frame and remove unwanted red-eye, and Intelligent Scene Selector to select the optimal scene mode automatically for you.