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- Impressive 85" display
- 8K Ultra HD - 4 x more pixels than 4K
- Google Smart TV - 4K streaming & catch-up
- Dolby Atmos for immersive surround sound
- Cognitive Processor XR provides a whole new 8K experience that immerses you in the scene.
- The frame is the speaker, sound matches action to enjoy a truly immersive sound experience
- Be immersed in movies and games with Bravia CORE on Bravia XR
- More apps than any other smart platform, there's something for everyone on Google TV.
- All your entertainment upscaled to 3D surround sound
Visionary 8K pictures, as perceived by the human eye
Enjoy 8K pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra bright light.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights
Recreating lost 8K texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined feathers and sharply outlined claws
The frame is the speaker, sound matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Recycle. Renew. Reduce.
BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.