Samsung UE43NU7400 43" 4K Ultra HD Smart HDR LED TV with Freeview HD and Freesat

DYNAMIC CRYSTAL COLOUR

Experience crystal clear, lifelike colour. With more than one billion colours — 64 times more than conventional UHD TVs — the Dynamic Crystal Colour display delivers picture-perfect results every time. See the exceptional colours of a rainbow or every shade in a spectacular sunset.

ULTRA HD CERTIFIED

Experience Ultra HD certified for true 4K colour and clarity. Don't settle for a TV without the Ultra HD certified picture quality logo, which guarantees the pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

HDR POWERED BY HDR 10+

Watch every moment burst from the screen. Experience superior brightness, shadow detail and authentic colour with HDR powered by HDR 10+. While other HDR formats at best adapt the image for each scene, HDR 10+ adapts the image for each frame to ensure the picture delivered to your screen is brought to life.

AUTO MOTION PLUS

Appreciate every detail even in the fastest scenes. Auto Motion Plus offers such impressive clarity that you'll feel as if you're watching from the stands or behind the camera. Bring the action into your living room with an outstanding image processing speed, backlight technology and a fast frame refresh rate.

UHD DIMMING

Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. By dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional picture quality.

UHD UPSCALING

View content with unparalleled picture quality. UHD Upscaling is a unique four-step picture improvement process that enables the clarity and detail of standard and high definition content to be enhanced to the best it can possibly be. Experience premium picture quality, whatever you want to watch.

SMART HUB

Easy access to all your content and connected devices from one place. Discover must-have entertainment through Samsung's intuitive Smart Hub. From late-night Netflix marathons to bingeing on UHD box sets, you’re only ever three clicks from your favourite content.

VOICE ASSISTANT

Samsung's intelligent voice assistant now enables you to interact with your TV. Holding the dedicated button on your One Remote Control allows you to control a plethora of features. Simply ask it to change channel, volume or even search YouTube for the latest viral sensation.

GAMING

Stream and play games in an instant with cloud gaming, Steam Link and a high speed game mode. Use gaming modes that have Samsung's lowest ever lag times and take your PC gaming to the big screen with Steam Link. Turn your front room into your own personal arcade, and take gaming to the next level on your new Samsung TV!