Apple iPad Air Wi-Fi & Cellular 32GB 9.7 Inch Tablet - Silver

Does even more. Weighs even less

The new iPad Air is unbelievably thin and light. And yet it’s so much more powerful and capable. With the A7 chip, advanced wireless, and great apps for productivity and creativity — all beautifully integrated with iOS 7 — iPad Air lets you do more than you ever imagined. In more places than you ever imagined.

All-new design
Leaner. And definitely meaner.

iPad Air is impossibly thin but incredibly solid thanks to its aluminium unibody design. It dropped almost a quarter of the volume of the previous-generation iPad. So it weighs just 469 grams. But what makes iPad Air truly remarkable is that it packs so much more power and capability into its sleek frame. So you can do even more with it, while carrying even less with you. Learn more about the design

iPad has always been about the display. And that’s even more true with iPad Air. Because Apple reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048x1536 resolution and over 3.1 million pixels, photos and videos shine with detail and text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see. Learn more about the Retina display

The new Apple-designed A7 chip brings 64-bit desktop-class architecture to iPad. That means up to twice the CPU speed and graphics performance for everything you do. And still up to 10 hours of battery life to study, play, build and create whatever you want, whenever you want.

The A7 chip takes iPad to new heights of power and speed. Thanks to the A7 chip, apps run faster. Games are more responsive. And everything you do with iPad Air feels quicker, because it is quicker. Up to twice as quick, in fact. But that’s just the start. It also supports OpenGL ES version 3.0, enabling detailed graphics and visual effects once possible only on desktop computers and games consoles. And the A7 chip features 64-bit architecture, opening the door for even more robust and powerful apps. Which means even more possibilities for what you can do with iPad Air.

iPad Air was designed to be on the move. That’s why the M7 coprocessor makes so much sense. It measures motion from your iPad Air by pulling data from the accelerometer, gyroscope and compass. So your apps can give you a better experience based on the movement of your iPad Air. It’s a task that would normally fall to the A7 chip. But M7 is more efficient at it, which saves on power.

iPad Air is powerful, but not power hungry. Even though it’s 20 per cent thinner and up to twice as fast as the previous-generation iPad, it still gives you the same incredible 10-hour battery life.1 That’s because the A7 chip isn’t just more powerful, it’s also more efficient. So no matter where you go with iPad Air, you’ll have the battery power to go even further.

Your new favourite app, book or film. Your next FaceTime call or iMessage. Ultra‑fast wireless lets you access the things you love, straight from iPad Air. So more than ever, you can stay in sync and in touch.

iPad Air gives you up to twice the Wi‑Fi performance thanks to two antennas and MIMO (multiple-input multiple-output) technology. With dual-band (2.4GHz and 5GHz) 802.11n Wi‑Fi and MIMO, download speeds can reach up to 300 Mbps — double the data rate of the previous-generation iPad. So now when you want to download a film, share photos or documents with AirDrop, or just browse the web, your connection is even faster than before.

iPad Air with Wi‑Fi + Cellular lets you connect to the Internet even if you’re away from a Wi‑Fi signal. iPad Air supports even more bands to connect to more mobile data networks around the world. Now you can get online at really fast speeds — faster than broadband in some cases — in more places. And data plans are flexible, so you don’t have to sign a contract. Learn more

iPad Air is the perfect everyday companion. Because it comes with apps that help you do the everyday things you love to do, like check your email, talk to Mum over FaceTime or consult Siri to settle a bet. And now iPhoto, iMovie, GarageBand, Pages, Numbers and Keynote are free with iPad Air.3 So you can write the next great novel, nail your presentation and compose a score for your home movie — all from your iPad Air. And all these apps are optimised for 64-bit architecture. So they run smoothly and powerfully, and make iPad Air — and you — more capable than ever. From the moment you turn it on. Learn more about built-in apps

Plan a road trip. Study whale migration. Draw blueprints for a building. Or repel a zombie invasion. For anything and everything you do, there’s an iPad app. And new ones are always being added in the App Store. iPad apps are so much easier to use and love because they aren’t just stretched-out phone apps. They feel like they’re made for iPad — because they are made for iPad. They take advantage of every pixel on the Retina display and leverage technologies like the gyroscope, accelerometer and compass. And with the incredible potential of 64-bit architecture, this is just the beginning for what you’ll be able to do (and explore, and study, and draw, and zap) with iPad Air.

Sometimes it’s nice to put a face to the conversation. And with FaceTime video calls on iPad Air, your conversations never looked better. Make a video call over Wi‑Fi or a mobile network and see (or show) every expression on the beautiful display. And now the FaceTime HD camera features a next-generation backside illumination sensor with bigger pixels. Which brightens up all your FaceTime chats, selfies and group Photo Booth shots, even in low-light situations.

Apple thinks about what goes into a great shot, so you don’t have to. The 5-megapixel iSight camera on iPad Air was designed to help you capture all of life’s moments at a moment’s notice. Use the Retina display as an easy viewfinder to frame the perfect shot. And quickly swipe between capturing stills or 1080p HD video. Every time you shoot, the image signal processor in the A7 chip works with the camera to make a ton of adjustments and deliver a great picture or video — automatically. You don’t have to think about anything other than who you’re going to share the moment with.

iPad Air hears where you’re coming from. That’s because it has two microphones. And they don’t just collect more sound — they work together to capture better sound by suppressing audio from the source you’re not focused on. So the audio on FaceTime calls is improved because there’s less background noise. Your video recordings sound clearer. And Siri is even better at recognising what you’re saying.

Because iOS 7 was designed for iPad Air, everything not only looks beautiful, it runs beautifully. And iOS 7 introduces great new features, such as smarter multitasking, AirDrop and Control Centre, that make the things you do every day even easier, faster and more enjoyable. It’s everything you love about iOS. Made even easier to love.