Panasonic Viera TX-40DX700B 40 Inch 4K Ultra HD HDR Smart LED TV

4K Ultra HD

With their 3840 x 2160 resolutions, 4K Ultra HD TVs make pictures look so detailed and pristine that you feel like you're looking at the real world through a window rather than watching TV. Especially when features like high brightness/high colour space panels and the powerful Quad Core Pro Engine are on hand to tease out every last tiny detail 4K has to offer

HDR

Ready to Playback High Dynamic Range Content with Life-like Highlights. High Dynamic Range (HDR) content on HDR enabled TVs delivers images much closer to the way your eyes see the real world. Deep blacks are combined with very bright highlights to produce a level of reality not previously possible on a television

Wide Colour Spectrum

By using special Wide Colour Phosphor Technology capable of producing a wider colour range, it covers more than 90% of DCI (Digital Cinema Initiative) standards. Wide Colour Spectrum TVs give you more subtle, naturally toned colour palette which, unlike most LCD TVs, the picture looks natural.

Advanced Colour Pressing

Advanced Colour Processing contains Panasonic's picture quality knowhow in delivering accurate colours and works to produce deeper blacks which retain detail even in dark scenes

Art of Interior

Designed to afapt to various lifestyles, bringing flexibility and harmony to the home with the 'Switch Design' pedestal. Materially inspired by furniture design led to simple elegant forms that are shaped from metal, then finished to bring sophistication required for the European home